“In short I believe that the way our business now tends to make “being interesting” subordinate to “being logical” is the single greatest reason why a lot of advertising is awful.”
— Rory Sutherland - Who make better planners? Planners or creatives?
“In short I believe that the way our business now tends to make “being interesting” subordinate to “being logical” is the single greatest reason why a lot of advertising is awful.”
— Rory Sutherland - Who make better planners? Planners or creatives?
