Augmented Reality for Crowds
Before you start on me I know it’s more stuff about augmented reality. This time it’s from a slightly different angle so please bear with me.
Augmented reality could be used as part of digital signage or billboards to create playfully interactive advertising that actually draws crowds.
Imagine that. Ads that people actually come to play with.
See that guy at the beginning holding up his phone? He’s most likely to be taking photos or videos of that billboard to share with his friends.
That’s massive, right?
Seeing this is a little frustrating because I was discussing similar stuff at my last job almost a year ago when the opportunity to design a big LED billboard at Picadilly Circus came up. Unfortunately that project never saw the light of day but I know we’ll be seeing a lot more things like this in the future.
So much potential.
