I really like the way that this is piggybacking on data from existing infrastructure and adapting every day behaviour to turn something mundane into a game.
“Chromaroma by Mudlark is a game that shows you your movements and location as you swipe your Oyster Card in and out of the Tube.
It connects communities of people who cross paths and routes on a regular basis, and encourages people to make new journeys and use public transport in a different way by exploring new areas and potentially using different modes of public transport.”
Find out more at www.chromaroma.com.
