“OBJECT 2.0” is a concept proposal for the system of the near future, where the Internet is integrated into physical objects and spaces. The system also suggests the future direction of the ever-developing social Internet.
In this system, we could have new terms like object-generated content, object-oriented social network, and real-time serendipitous networks that represent the world.
Current social media tools enable Internet users to create and share their own content, which include their stories and experiences in everyday life, in order to share with others. In this vision, people will generate their own content while they are using the object, through the embedded technology of the future Internet system.
Originally found (I think) on Spime.

