Barclays Cycle Hire, launching on 30 July 2010, will be a public bicycle sharing scheme for short journeys in and around central London. You’ll be able to pick up a bicycle, use it as you like, then drop it off, ready for the next person.
The bicycles will be available 24 hours a day, all year round. It will be self-service so just turn up and go whenever you get the urge. No need to book.
This is great - a really nice example of modern, urban, multi-channel service design and it’s quite interesting to see that Barclays have claimed it from a brand perspective. I just hope London is kinder to this scheme than Paris was to it’s Vélib service Apparently that article is a distortion of the truth and was published at the same time as JCDecaux were renegotiating their contract. Vélib vandalism was within predicted levels. (thanks @iamdanw).
