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a journal entry (reblogged from youmightfindyourself) posted 1 year ago

filed under: fashion, design, aesthetics,

Laver’s Law of Fashion

James Laver was a museum curator for the Victoria and Albert Museum in London from the ‘30s through the ‘50s. He was also a fashion theorist and historian who conceived Laver’s Law — an attempt to make sense of the fashion trend lifecycle.

Here is Laver’s Law:

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