Volkswagen Golf GTI + Underworld have collaborated on a project that synchronises driving and music in real time. Play The Road generates music via a phone app that’s connected to the GTI’s onboard computer, reading the driver’s location and movements to compose music live.
In 1989, Ayrton Senna completed a lap of the Japanese F1 circuit in Suzuka, setting a new world record. On board was Honda’s engine telemetry system which recorded information from the car. Now, almost 20 years after his death in Imola, Honda is using that same data, along with some giant speakers and lights to recreate that incredible lap.
"In the near future, no matter where you are, marketers, pollsters and infobots will be close at hand. Do you really need or want closer and more regular contact with these people? Think you have a choice?"
“I believe we are entering an era of post disciplinary creative thinking, where the most exciting talent are hybrids and we are still forcing these people to pigeonhole themselves as something our current processes can deal with. Something that fits our modus operandi.”