“Tokyo department store Takashimiya has teamed up with Dr Hiroshi Ishiguro of Osaka University to install a new visual merchandising concept using a lifelike android mannequin that has shoppers stopping in their tracks.”
The Nike+ FuelBand is designed for anyone who wants to be more active. It measures your daily activity and turns it all into NikeFuel. So you can set a goal for every day and then go out and beat it.
“In short I believe that the way our business now tends to make “being interesting” subordinate to “being logical” is the single greatest reason why a lot of advertising is awful.”
“Society once did a deal accepting advertising because it seemed occasionally useful and interesting and because it paid for lots of journalism and entertainment. It’s not necessarily going to pay for those things for much longer so we might start questioning whether we want to live in a Blade Runner world brought to us by Cillit Bang.”
Nike Shout by Ogilvy Singapore linked networked perimeter displays with a Facebook page and twitter hashtag to allow Indonesian football fans to broadcast their messages during a match - live.