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“In the near future, no matter where you are, marketers, pollsters and infobots will be close at hand. Do you really need or want closer and more regular contact with these people? Think you have a choice?”
Adbusters’ parody of AT&T’s “You Will” campaign (1995)
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“I believe we are entering an era of post disciplinary creative thinking, where the most exciting talent are hybrids and we are still forcing these people to pigeonhole themselves as something our current processes can deal with. Something that fits our modus operandi.”
— Pablo Marques - Should we embrace hybrids and let go of skeuomorphism when looking at creative talent?
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The print edition of this week’s Entertainment Weekly features a live-tweeting ad (a repurposed mobile phone) created by Americhip for CW.
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Sony files patent To Make TV ads into “Video Games”
This is why we can’t have nice things.
1 of 3 posts filed under advertising
tshirtOS by CuteCircuit and Ballantines is the world’s first wearable, sharable, programmable t-shirt.
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Facedeals by ad agency RedPepper provides a new, “seamless” way for Facebook users to check-in at their favorite businesses. Hrm.
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What happens when industrial robots get bored?
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The KNÄPPA recyclable camera was designed by Jesper Kouthoofd to help encourage IKEA customers to share photos of their homes. It is made out of one piece of folded cardboard secured by two plastic screws and a single circuit board holds all the electronics, camera sensor and integrated USB connector.
There is a combined on/off and shutter button on the front. Holding it down for a few seconds turns the KNÄPPA on or off and a “firm click” takes a photo.
The camera won’t be for sale - it’ll be given away for free at select IKEA stores.
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Youtube star Marquese Scott robot dancing in this $10m campaign for iRobot.
iRobot Corporation, manufacturers of the device, have hired Scott to make his moves on the TV and online campaign, which Boston based ad firm Mullen state is designed to celebrate “the unique bond that exists between people and robots”.
(Source: hypebeast.com)
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World. Words. Lights is a collaboration between Tokyo agency Party and Androp.
“We made a variety of toys with various actions, which reflects the diversity of the world. As they dance and light up in synch with the music, they start to seem as if they are brought to life with the magical powers of dance & music.”
There’s a “making of” video or if you’re feeling flush you can buy Rocker, the lead singer for $5000.
