“Society once did a deal accepting advertising because it seemed occasionally useful and interesting and because it paid for lots of journalism and entertainment. It’s not necessarily going to pay for those things for much longer so we might start questioning whether we want to live in a Blade Runner world brought to us by Cillit Bang.”
Nike Shout by Ogilvy Singapore linked networked perimeter displays with a Facebook page and twitter hashtag to allow Indonesian football fans to broadcast their messages during a match - live.
Paul Neave saw this glitched-up ad screen at Liverpool St tube station.
Much more interesting than ads. I’d love to see these screens showing digital art pieces. They could even be driven by open data generated by Oyster, London Transport - or the city as a whole.
This awesome ad for Nike by W+K Tokyo features Free Run+ shoes fitted with accelerometers and flex sensors being used as controllers for Max MSP audio software.