1 post filed under marketing
“A strong theme that emerged — which we certainly found entirely unsurprising, but which ought to give genuine pause to the cleverer sort of marketers — is that, even where respondents displayed sufficient awareness and understanding of QR codes to make use of them, virtually no one expressed any interest in actually doing so.”
1 post filed under marketing
Another “vision of the future” marketing video - this time from RIM.
1 post filed under marketing
Looks like Nike could finally be releasing the power lacing Mag trainers that Marty McFly wore in 2015 - in 2011.
Nike filed a patent for power laces in 2009.
Update: Turns out the original prototype turned up on eBay in 2008.
1 post filed under marketing
Hyundai i40 Light Reveal by Hi-ReS! and Nanika was a live event that ran for 7 days prior to the unveiling of the new Hyundai i40 in Geneva.
Users could assume control over a light-rig composed of 200 lights over the Internet and use it to reveal parts of the then still secret design of the car, with the result streamed back by 3 cameras from the studio in Germany
1 post filed under marketing
“The result is that many of us find ourselves in a catch 22 position. The best way to prove our capabilities is by creating great work for clients. But how do you convince the client (who has you pigeon-holed in some or other discipline box) to give you the opportunity to do great work? Faced with this conundrum, a handful of farsighted agencies are getting on and building stuff, creating self-initiated projects demonstrating their capability to the world.”
— The art of agency self-promotion - probably the most important “marketing trend” for 2011.
1 post filed under marketing
Instruments played by arduino/processing powered robot arms. Created by Laboratorio and colmeia for the Ford fusion site.
1 post filed under marketing
Los Angeles’ Metro is doing something that no transit agency in the country has ever done: it’s marketing its products and services as if it were a private company bent on turning a profit. But for Metro marketing isn’t about increasing the bottom line. It’s about reducing traffic, cleaning the air and making people’s commutes in this auto-clogged city a bit less stressful.
