“The New Aesthetic isn’t a chromed android glistening with scifi robot-vision aura. The New Aesthetic is a rather old, and hearteningly traditional, story about a regional, generational cluster of creative people who are perceiving important stuff that other, older, and dumber people don’t get quite yet. It’s a typical avant-garde art movement that has arisen within a modern network society. That’s what is going on.”
“One of the core themes of the New Aesthetic has been our collaboration with technology, whether that’s bots, digital cameras or satellites (and whether that collaboration is conscious or unconscious), and a useful visual shorthand for that collaboration has been glitchy and pixelated imagery, a way of seeing that seems to reveal a blurring between “the real” and “the digital”, the physical and the virtual, the human and the machine. It should also be clear that this ‘look’ is a metaphor for understanding and communicating the experience of a world in which the New Aesthetic is increasingly pervasive.”
Design fiction is an approach to design that speculates about new ideas through prototyping and storytelling. The goal is to move away from the routine of lifeless scenarios-based thinking. We will share design fiction projects and discuss related techniques for design thinking, communication and exploration of near future concepts.
It’s designed to last you the week you’re at SXSW and features maps, a diary, schedule, info pulled from the Lonely Planet guide to Texas and space for you to write notes.
According to James it was:
“Pulled together in a few hours at the last minute despite planning it for ages. HTML -> XML -> InDesign for the talks schedule. Simple PDF resizing for the LP section. Basic-as layout for the rest, with some running heads and page numbers to minimise endless searching. Printed 10 through Lulu – £5 a pop, plus £25 to expedite shipping (because I left it until the last possible moment). Arrived in 4 working days. Done.”
It’s great but I can’t help thinking it could have had more hooks back into the digital domain. I’m not entirely sure what and how but It feels like you should be able to use it as a jumping off point to go and get more content, submit content or communicate with the other owners of the book.
There’s more information on Booktwo.org if you’re interested.